US Tank Painting logo redesign
US tank painting reached out to me with the need for a new logo to represent their image, they felt their old logo felt a little out dated and need some remaking and a new take on the same idea.
Out with the old
This was their original old logo that they used for all of there Invoices and branding of there company. They came to me expressing that they felt that they liked the silhouette water tower idea but didn’t like how there was so little detail in the tank and they didn’t like the lazy gradient that was supposed to be a simple shine.
In with the new
I created a seal logo to make it better grounded with what ever they put it on and not free floating like the old logo they had. Keeping a simple yet detailed enough tank.
A recreation
Even though its the basic recreation of their old logo, I thought remaking it and showing them other styles and ways to apply there old ideas in a new way.
So many options
I created so many options for this company to pick from, even though most of these look the same, look closer. The slight outlines and different sizes of fonts and how shapes interact with each other make a huge difference.
The Final
Here is the final logo I came up with for this client, I feel it perfectly, represented the company and reflected the clean precise work they do hundreds of feet in the air.