Night Owl Energy Drink
Night Owl Energy drink is an independent project I did on my own time to show my skills in terms of branding a full product from sketches to a finished packaged design.
The beginning
The idea for Night Owl energy drink came to me at 3 am sitting in my room thinking about my project, acting as a “night owl” does. The basic idea was to incorporate the owl into the brand name maybe making it into a silhouette that shadows over the text or an owl sitting in the “O”.
First drafts
My first drafts were exactly what I wanted them to be. I was able to comfortably get what was in my head and in my sketch book on to the computer, and this was only the beginning.
The Final logo
For the final logo I added this thin line on the outside with a curved corner, following the curve of the O, this kept all the letters contained. I believe this idea was my best one of the logo process because of the slightly larger “owl” text, it kept everything together and not looking like it was floating away.
Making it responsive
I quickly realized that the “O“ in the Night Owl logo was so unique that it can be its own stand alone icon and easily recognizable and associated with my brand in an instant.
For the all-nighters
The slogan “for the allnighters” was born, I believe it perfectly captures my target audience in this project.
Designing the can
Designing the can was a challenge. I wanted it to have a very illustrated feel, with a drawn detailed owl on the front of the can and have the wings fold over the side of the can to give the feel the that owl is rapping completely around the can and not just the face on the front. I found my technique for how I sketched my design of the can very unique, I drew out the visual elements on the bottom of the book with some small hints to the text I wanted to use and were I wanted to use it.
The top is comprised of a lot more complicated note taking, I threw in words where I wanted them to matter. Like in the top where I said “Diff color eyes“ I put that were the eyes would be on the final design of the can. So if you over lapped the top and bottom page, they would mirror each other.
Blue Raspberry
Wild Cherry
Lemon
Mystery Flavor
Watermelon
Final can
This for me is when the product really started to come together, seeing the final design mocked up on a can like this made me so proud of my work and the hours that went behind building my own energy drink company.
The branding statement on the side of the can
NIGHT OWL ENERY DRINK IS FOR ANYONE LOOKING FOR THAT EXTRA KICK AND WISDOM WHEN THE NIGHT SHIFT COMES AROUND. IT KEEPS YOU AWAKE AND FUNCTIONING AT ANY TIME OF NIGHT OR DAY. WITH FOUR DIFFERENT FLAVORS TO SATISFY ALL YOUR TASTE BUDS AND EVEN A MYSTORY CAN FOR THE ADVENTUROUS FEW
